I know so many people are tired of the questions and discussions around brands. But as I get more into the marketing side of my business I can see how important it is to identify what you stand for. What is important to me? I read an article on branding that said to list three themes that I feel my business is about. I came up with Video Storytelling, Celebrations & Purpose. Not sure if purpose is a theme but it’s so important to me in everything I do. To have a purpose, a reason why you do what you do and what gets me up in the morning.
Archives For video storytelling
When getting laid off from Martha Stewart – there are some things I don’t need to hear.
Any gems you’d like to share about your laid off experience?
So I’m taking a class at CUNY called Video for the Web. We are tasked with completing a 2-3 minute profile piece at the end of the 5 week session. At first I was like “I’m ready let’s go do it,” and then as I sat in the class I realized there is so much more that goes into telling a compelling story. I have achieved some things by “flying by the seat of my pants” from time to time. I guess now it’s called “acting as if.” But I can’t fly if I want to get this right. “Right” as in doing my absolute best. I have tons to learn. I know 5 weeks isn’t nearly enough time but, I feel that this digging deeper into someone’s story and finding new ways to tell it is where I want to be. So on that note I’m going to end this post with an excerpt from Ira Glass on Storytelling.